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If you signed up for Truebill years ago and now see "Rocket Money" charging your card, you're not being scammed — they're the same company. Truebill rebranded to Rocket Money in May 2022 after being acquired by Rocket Companies, Inc. (NYSE: RKT). This guide gives the full timeline, explains what changed and what didn't, and walks through what to do if you have an old Truebill account or charge appearing as Truebill on your statement.

For the broader Rocket Money evaluation, see Rocket Money Review.

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What's in this guide

The short answer

Truebill is now Rocket Money. Same app, same features, same team — just a different name and parent company. The rebrand happened in May 2022 after Rocket Companies, Inc. (parent of Rocket Mortgage) acquired Truebill for about $1.275 billion in late 2021.

If you're seeing "Rocket Money" or even older "Truebill" charges on your card, it's the same service. Cancellation, support, and account access work identically across both names.

Timeline — Truebill to Rocket Money

  • 2015: Truebill founded by Haroon Mokhtarzada, Idris Mokhtarzada, and Yahya Mokhtarzada. App focused on subscription cancellation and bill negotiation.
  • 2018-2021: Truebill grew rapidly. Added budgeting, transaction tracking, account linking via Plaid.
  • December 2021: Rocket Companies announced acquisition of Truebill for $1.275 billion. The deal closed shortly after.
  • May 2022: Rocket rebranded Truebill to Rocket Money. App icon, branding, and merchant name on card statements all changed.
  • 2023: Rocket Money expanded to integrate Smart Savings (FDIC-insured savings account with UMB Bank as partner).
  • 2024-2026: Continued growth — now serving 10M+ members.

What changed in the rebrand

  • Name: Truebill → Rocket Money.
  • App icon: New red/orange Rocket Money branding.
  • Card statement merchant name: Most charges now show as "Rocket Money" or "ROCKET MONEY," though some legacy charges may still show "Truebill" depending on bank/processor caching.
  • Domain: Truebill.com redirects to rocketmoney.com.
  • Email: support emails come from rocketmoney.com domain.
  • Owner: Now part of Rocket Companies (publicly traded NYSE: RKT).
  • New product integrations: Smart Savings (savings account), tighter integration with Rocket Mortgage and other Rocket products.

What stayed the same

  • All Truebill features carried over: subscription detection, bill negotiation, budget, transaction tracking, credit score.
  • Pricing structure remained roughly the same (Free + Premium tiers).
  • Existing user accounts transferred automatically — no need to re-sign-up.
  • Linked bank accounts stayed linked.
  • Subscription history retained.
  • Customer service team continued (same staff under new branding).
  • Plaid integration unchanged.

If you signed up for Truebill years ago, your account is still active under Rocket Money. Same email, same password.

I see "Truebill" on my card statement — is that current

Some users still see legacy "Truebill" entries on their card statements even years after the rebrand. This is because:

  1. Recurring charges with the original merchant ID never updated to "Rocket Money" automatically.
  2. Card processors (Visa/Mastercard) sometimes cache merchant names; updates lag.
  3. Older bank statement displays may show the original recorded name.

If you see "TRUEBILL" or similar on your statement and you have a Rocket Money account, it's the same company. Treat it as a Rocket Money charge.

If you don't have a Rocket Money/Truebill account but see the charge, see Rocket Money Charged Me — What That Charge Is.

If you have an old Truebill account, just sign into rocketmoney.com with your original Truebill email + password. Everything carries over.

Sign in to Rocket Money →

I have an old Truebill login — does it still work

Yes. Your original Truebill email and password should work on rocketmoney.com.

Steps:

  1. Visit rocketmoney.com.
  2. Click "Sign In."
  3. Enter your Truebill email and password.
  4. You're logged in to Rocket Money. All your data (subscriptions, transactions, budget) is intact.

If your old password doesn't work, click "Forgot Password" — Rocket Money's reset flow uses the same email you originally used with Truebill.

Why did Truebill rebrand

Rocket Companies acquired Truebill primarily to:

  1. Add subscription management to Rocket's family of financial products (mortgage, loans, real estate).
  2. Cross-sell — Rocket Money users are warm leads for Rocket Mortgage refinancing or other Rocket financial products.
  3. Brand consolidation — instead of marketing Truebill separately, fold it under the Rocket umbrella.
  4. Marketing efficiency — combined ad spend across Rocket products.

The rebrand also gave Truebill broader regulatory legitimacy (Rocket Companies has SEC filings, audit trails, etc.) and resources for product development.

How does Rocket Money make money now

The business model didn't change with the rebrand:

  • Premium subscriptions — Free + Premium tiers, with Premium at $84-$168/year ($7-$14/mo sliding scale) (or sliding monthly).
  • Bill negotiation fees — 40% of annualized savings.
  • Smart Savings interest spread — Rocket Money earns a small fee on user deposits (this is partner-bank-related, not transparent).
  • Cross-sell to Rocket products — qualifying Rocket Money users are presented with Rocket Mortgage refinancing offers, Rocket Loans, etc.

The cross-sell to Rocket products is where the acquisition logic plays out — Rocket Money is partly a customer-acquisition channel for the broader Rocket ecosystem.

Try Rocket Money Premium Premium handles bill negotiations and Smart Savings, plus subscription cancellation. Sliding scale: $7-$14/month. Try Rocket Money →

FAQ

Did the Truebill founders leave after the rebrand?

The Mokhtarzada brothers (founders) stayed on through the transition; specific roles in 2026 vary. Most early Truebill executives transitioned into Rocket Companies leadership.

Is Truebill still operating as a separate brand?

No. Truebill the brand is fully retired. All marketing, product, and support is under Rocket Money.

Can I still find Truebill in app stores?

If you search "Truebill" on iOS or Android app stores, the result will likely be Rocket Money (the app store records were updated). The icon shows Rocket Money branding.

Did pricing change with the rebrand?

Initial pricing stayed similar. Rocket Money has since adjusted pricing (sliding scale Premium, more affordable than Truebill's flat $7-$14/month).

Did my Truebill subscription rate carry over?

If you locked in a Truebill rate, your renewal price typically stayed the same after rebranding. Some users have grandfathered rates.

Is Rocket Money a different app or just a renamed Truebill?

Same app, renamed. Existing users didn't have to download a new app — the existing app updated with the new name and icon during the rebrand.

What about my data privacy with the new owner?

Rocket Companies is a public company subject to SEC oversight. Privacy practices remained substantively similar; the privacy policy was updated to reflect the new corporate structure. See Is Rocket Money Safe?.

Can I delete my old Truebill data?

Yes. The data is now Rocket Money data. Delete your account through Rocket Money's standard process. See How to Cancel Rocket Money Premium or Delete Your Account.

Is Rocket Mortgage and Rocket Money the same product?

No, they're sister products under the same parent company. Rocket Money is the personal finance app; Rocket Mortgage is the home loan service. They share branding and ownership but have separate products.

Will Rocket Money rebrand again?

No public plans. The Rocket Companies branding strategy is consistent.

Related reading:

Not financial, legal, or tax advice. We earn a commission if you sign up for Rocket Money through a link on this page; the price is the same. Every claim is verified against Rocket Money's official Help Center documentation and the December 12, 2025 Content Affiliate Talking Points where applicable.