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Shipt and Uber Eats target different customers. Shipt is a grocery-delivery specialist with deep retailer integrations (especially Target). Uber Eats is a restaurant-delivery powerhouse that’s been expanding into groceries. The right pick depends on whether you primarily want groceries (Shipt) or restaurant + grocery in one app (Uber Eats). This guide covers every dimension and gives you a clear recommendation by use case.

For more comparisons, see Shipt vs DoorDash for Groceries or Shipt vs Instacart for Customers.

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What’s in this guide

Verdict at a glance

ShiptUber Eats
Best forFrequent grocery shoppersRestaurant + occasional grocery
Membership$99/year unlimited deliveryUber One $9.99/month or $99/year
Store selection~150 grocery retailers800K+ restaurants + 50K+ grocery
Per-order delivery fee (no membership)$9.99-$14.99$1.99-$5.99
Free trial14 days30 days Uber One
New customer offer14-day free trial$20 off second order via referral
PickupNoYes
Best atTarget, Meijer, regional groceriesRestaurants, especially in metros

The short version:

  • Frequent grocery shopper → Shipt’s membership math wins.
  • You eat takeout 3+ times/week → Uber Eats is essential.
  • You want one app for everything → Uber Eats has the broader reach.
  • You shop heavily at Target → Shipt has the deepest Target integration.

Store and restaurant selection

Shipt specializes in groceries:

  • 150+ grocery retailers, including Target (deepest integration), HEB, Kroger, Safeway, Albertsons, Publix, Costco (limited), Meijer, CVS, Petco, Office Depot.
  • ~10,000 specific store locations.
  • Quality-focused — fewer retailers but deeper integration with each.

Uber Eats is restaurant-first with grocery expansion:

  • 800,000+ restaurants globally.
  • 50,000+ grocery and convenience stores (rapidly expanding).
  • Major grocery partners: Albertsons, Vons, Kroger (limited), Sprouts, ALDI (some markets), Costco (limited).
  • Convenience: 7-Eleven, Wawa, Casey’s, gas stations.
  • Pharmacy: CVS, Walgreens (in many markets).

The breadth gap: Uber Eats has the larger footprint when you count restaurants. For groceries-only, Shipt has deeper inventory at each retailer.

Pricing & membership economics

Shipt membership = $99/year

  • Unlimited free delivery on orders $35+.
  • Cost per month: ~$8.25.

Uber One = $9.99/month or $99/year

  • $0 delivery fee on eligible orders (restaurants + grocery).
  • Reduced service fees.
  • 5% off some Uber rides.

The math for grocery-heavy shoppers (4+ grocery orders/month):

  • Shipt: ~$2.10/order (membership amortized + tip)
  • Uber Eats: similar at ~$2.50-$3.00/order with Uber One

For restaurant ordering on top of grocery, Uber One delivers value Shipt can’t match.

Fees per order

Without membership:

Shipt:

  • Delivery fee: $9.99-$14.99 per order.
  • Service fee: typically rolled into delivery fee.
  • Tip: customary 10-15%.
  • Item markup: minimal (close to in-store price).

Uber Eats:

  • Delivery fee: $1.99-$5.99.
  • Service fee: 10-15% of subtotal.
  • Small order fee: $2 if under ~$10.
  • Booking fee (in some markets).
  • Tip: customary 15-20%.
  • Item markup: 5-15% above in-store/menu (varies).

Uber Eats’s per-order fees are lower individually but the markup on item prices is real. Shipt’s delivery fee is higher but item prices stay close to in-store.

Delivery speed and quality

Shipt:

  • Standard: 1-2 hours.
  • Express: 30-60 minutes (premium fee).
  • Personal shopper relationship — same shopper repeats.
  • Quality of substitutions: high (shoppers learn your preferences).

Uber Eats:

  • Most orders: 30-45 minutes.
  • Restaurant orders typically faster than grocery.
  • Driver rotation per order — no continuity.
  • Substitution quality: variable, depends on pickup app interface.

For fast-food / restaurant: Uber Eats wins on speed. For quality grocery picking: Shipt wins on shopper relationship.

SNAP/EBT support

Shipt accepts EBT at participating retailers (Target, Meijer, others). Has a dedicated $4.99/month “Shipt Everyday” plan for SNAP recipients.

Uber Eats has not yet rolled out SNAP/EBT broadly. Limited availability vs. DoorDash, Instacart, and Shipt.

For SNAP-focused users, Shipt currently has the better support.

App quality and ordering experience

Shipt:

  • Grocery-focused UI.
  • Detailed item descriptions, brand variations, sizes.
  • Saved preferences with shoppers carry across orders.
  • Personal-shopper messaging.

Uber Eats:

  • Cleaner UI for restaurants; grocery UI is functional.
  • Searchable across food + grocery + convenience in one place.
  • Tracking integrated with Uber’s mapping (excellent).
  • Cross-promotional with Uber rides.

If you want everything in one app (food, groceries, rides), Uber Eats wins on breadth. If you want focused grocery experience, Shipt is calmer.

Which one fits you best

Pick Shipt if:

  • You shop groceries 3+ times per month.
  • You shop at Target, Meijer, or other Shipt-exclusive retailers.
  • You value relationship continuity with the same shopper.
  • You’re a SNAP/EBT user.
  • You want quality picking over speed.

Pick Uber Eats if:

  • You order restaurants more often than groceries.
  • You also use Uber for rides (Uber One bundles benefits).
  • You want one app for food + grocery + occasional convenience runs.
  • You’re in a major metro with strong restaurant coverage.
  • The $20-off-first-order referral makes the trial easy.

Use both if:

  • You’re a grocery-heavy shopper who also orders restaurants.
  • The combined membership cost (~$200/year) still beats per-order delivery fees on 30+ orders.
Try both free. Shipt's 14-day free trial + Uber Eats's $20-off-second-order referral give you a low-risk way to compare in your own market before committing to memberships.

Try Shipt → Try Uber Eats →

FAQ

Is Uber Eats expanding into groceries?

Yes, rapidly. They’ve added 50,000+ grocery and convenience stores in the last 2 years. Coverage is now broad in major metros.

Which has better restaurant selection?

Uber Eats — by a wide margin. Shipt is grocery-only.

Which has better grocery selection?

Shipt at depth (each retailer has more inventory). Uber Eats at breadth (more total retailers when you count convenience).

Can I order alcohol from both?

Both support alcohol in legal states, with age verification at the door.

What about Uber Eats’s $20-off referral?

New Uber Eats users get $20 off their second delivery via the referral link. See the offer details and sign up via the link in this article.

Which is better for tipping?

Both default to 15-20%. Shipt’s tip goes to your continuing shopper; Uber Eats rotates drivers.

Can I get pickup on both?

Uber Eats yes. Shipt no.

Which has better customer support?

Shipt’s customer support is generally responsive. Uber Eats has more volume and longer wait times. Both have in-app chat.

Which is faster for restaurant delivery?

Uber Eats — restaurant fulfillment is their core business.

Will both deliver to my address?

Coverage varies. Both have address-based availability checks at signup. Most metros are well-covered; rural areas vary.


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